afyx is the design practice of Jacob Pardoe. London based graphic designer and graduate from the Visual Communication programme at the Royal College of Art (2017-2019).
The foundation of his practice was born from interests in multi-sensory design, digital aesthetics, visual identity, installation, web design and typography. These projects aim to reach new audiences with clarity and precision, removing noise to add value.
afyx works with a close network of global collaborators in various fields.