afyx is the design practice of Jacob Pardoe. London based graphic designer and graduate from the Visual Communication programme at the Royal College of Art (2017-2019).

The foundation of his practice was born from interests in multi-sensory design, digital aesthetics, visual identity, installation, web design and typography. These projects aim to reach new audiences with clarity and precision, removing noise to add value.

afyx works with a close network of global collaborators in various fields.


◦  +44 07796 524 289
◦  hello@afyx.co.uk


Selected Clients & Collaborators

◦  University of Cambridge
◦  Camden Council
◦  Hong Kong Airport

◦  Nowy Theatre

◦  Royal College of Art
◦  Yuanbo Jiang